The 7-Series is BMW's flagship luxury sedan, the ultimate driving machine in its class, offering unparalleled levels of power, performance, and precision. The 2008 750i Sedan and the 2008 760Li Sedan are carryovers from 2007. Added to the lineup midyear, is the sporty Alpina B7, with a supercharged 500-hp 4.4-liter V-8 engine. The 7 Series comes as a 4-door, 5-passenger, luxury or luxury sports sedan, available in 4 trims, ranging from the 750i Sedan to the 760Li Sedan.

The 750i Sedan is powered by a standard 4.8-liter V-8, 360-hp engine that achieves 17-mpg in the city and 25-mpg on the highway. The 760Li Sedan is equipped with a standard 6.0-liter V-12, 438-hp engine that achieves 14-mpg in the city and 22-mpg on the highway. A 6-speed automatic transmission with overdrive is standard.

The 7 Series carries BMW’s styling, the bustle-like rear end, the character line running from the bulging front wheel well to the rear and the hood with additional detailing. The headlamps are more curvaceous, and the front bumper looks similar to that on the 3 Series. The 7-Series is available in regular-length and L models which are longer. The 760Li trim gets an Adaptive Ride Package, which is optional on the 750 models. The 750 offers an optional Sport Package with firmer suspension and 20-inch wheels. The Alpinas have unique interior and exterior trimmings, 21-inch tires, and sport-tuned suspension. BMW's iDrive, power folding door mirrors, a navigation system, Bluetooth wireless connectivity, 16-way front comfort seats, adaptive headlights, obstacle detectors, and BMW Assist services are all standard features. BMW Individual packages with various features are available as well. Also available are a DVD entertainment system and a keyless entry and start system.

Standard safety features include ABS, traction control, BMW's Active Roll Stabilization, tire pressure monitor, rear seat head restraints, child seat lower anchorage, front-knee airbags, front-side airbags, and head-protecting tubular side airbags. Rear side airbags are optional.