At many luxury car companies, owners are expected to pay exorbitant maintenance costs as parts of their ownership experience. Or abide by a mileage limit on their roadside assistance plan. This usually makes them think long and hard before driving long and hard.

Not at BMW. We think it’s more important that our customers feel free to experience the thrilling performance – quick acceleration, fade-free braking, and agile handling – that made them choose a BMW in the first place. And by offering no-cost maintenance, BMWs stay in better condition, helping to maintain their industry-leading resale values.

That’s why we’ve created BMW Ultimate Service. This suite of premium benefits – the no-cost BMW Maintenance Program, unlimited-mileage Roadside Assistance, and New Vehicle Limited Warranty – is included as standard in every 2007 model. Additionally, BMW vehicles equipped with the BMW Assist and Bluetooth system (SA639) also receive BMW Assist Safety Plan services, as well as BMW’s unique TeleService for four years unlimited mileage at no cost.*1  2

BMW is the only luxury automobile company in the world with the insight to make this level of premium coverage available in all models, which is only natural – from “The Ultimate Driving Machine.”

Available in Model Year 2007 vehicles, BMW ultimate Service leads the industry in providing owners with incredible value and peace of mind. This service includes the BMW Maintenance Program, Roadside Assistance, the New Vehicle Limited Warranty and BMW Assist with Teleservice. *2.

BMW Roadside Assistance is one of the industry's most comprehensive plans available. Not only is it no-charge for the first 4 years, but there is no mileage limit. So no matter what the odometer reads, BMW drivers enjoy the assurance of on-the-road help 24 hours a day, 7 days a week, anywhere in the United States, Canada and Puerto Rico. This includes everything from flat tire changes, emergency gasoline and lock-out assistance, to towing, alternative transportation and even trip-interruption benefits. This service also includes valuable trip routing advice.

4 years/50,000 miles, whichever comes first. This includes limited coverage for defects in materials or workmanship. And only Original BMW Parts are used. Assuring that every BMW will continue to perform like “The Ultimate Driving Machine.”

BMW Assist and BMW's revolutionary TeleService: two of the premium features that make BMW Ultimate Service the standard in customer support – and confidence. (See chart below for availability.)

• No-cost coverage for 4 years/50,000 miles from the original in service date of the vehicle, whichever comes first
• Covers all factory-recommended maintenance, including oil services, fluid flushes as required, scheduled service inspections. Wiper blade inserts, belts, engine air filters, brake pads and rotors (when worn below BMW's specifications)

• 4 years/unlimited miles from the original in-service date of the vehicle
• On-the-road assistance 24/7, including flat tires, gas, lock-out assistance, towing
• Alternative transportation and trip-interruption benefits
• Trip routing services

• 4 years/50,000 miles from the original in-service date of the vehicle, whichever comes first
• Limited coverage for defects in materials or workmanship
• Only original BMW Parts used
• Repairs at authorized BMW centers only

• 4 years/unlimited miles (2007 Model Year) from the original in-service date of the vehicle
• Automatic Collision Notification
• Emergency Request (SOS)
• Enhanced Roadside Assistance
• Remote Door Unlock
• Customer Relations 2.
• Stolen Vehicle Recovery

• 4 years/unlimited miles (2007 Model Year) from the original in-service date of the vehicle
• BMW is the world's only vehicle smart enough to monitor and transmit its operating condition and service needs to the BMW center.

• Directions
• Traffic information
• Weather information
• Concierge
• Critical Calling

• Extended service contract providing mechanical breakdown coverage for 2 years/50,000 miles after the expiration of the BMW New Vehicle Limited Warranty
• Includes Roadside Assistance for the duration of the coverage period
• Currently only available to first reported (original) retail owner of the vehicle, and not available for purchase in Florida or Puerto Rico

• Provides coverage for up to 2 years/50,000 miles after the expiration of the standard 4 year/50,000-mile BMW Maintenance Program coverage (by either time or mileage)
• Covers all factory-recommended maintenance
• Fluid flushes (as required)
• Oil Services
• Service inspections
• Wiper blade inserts
• Brake pads and rotors (when worn below BMW's specifications)

All BMWs come with the BMW Maintenance Program and Warranty standard for 4 years or 50,000 miles, whichever occurs first. Roadside Assistance comes standard for 4 years. BMW Assist comes standard for 4 years on every MY 2007 5 Series, 6 Series, and 7 Series vehicle, and is available as part of the Premium Package on every MY 2007 3 Series, Z4, X3, and X5. TeleService and Remote Door Unlock available on all models with BMW Assist except for the Z4 and the X3.

The BMW Maintenance Program covers all factory-recommended maintenance on all new MY2004 and later BMW vehicles, as determined by the Service Interval Indicator, for 4 years or 50,000 miles, whichever comes first. Exclusions from coverage: gasoline, gasoline additives, windshield washer fluid and additives, tires, wheels, wheel alignment and tire balancing. All work must be performed by an authorized BMW center. See the Service and Warranty Information booklet for more specific terms, conditions and limitations. Further information can be obtained from your local BMW center.

BMW Ultimate Service coverage applies only to U.S.-specification BMWs imported and distributed by BMW of North America and sold or leased through authorized BMW centers or its European Delivery program. Vehicles purchased or leased from BMW centers in any country do not qualify for BMW Ultimate Service.

In order to receive BMW Assist services, a, subscriber agreement must be completed and transferred to the BMW Assist Response Center. GPS and underlying wireless services must be available and functioning; vehicle ignition must be turned on (except for Remote Door Unlock and Stolen Vehicle Recovery), battery charged and connected and vehicle's electrical system operational; services may be limited to certain geographic area. Call toll-free (888) 333-6118, log on to www.bmwusa.com/bmwassist or visit you BMW center for additional program details. Services are subject to terms and conditions of your subscriber agreement.